Who among us has often been tempted to buy something because of a small discount or a "one-time sale" that we all know will return in a month? Who of us hasn't found ourselves loading the cart with a few more products than planned to buy in advance just because we went through all the shelves until we found the milk or the eggs... As human beings in today's modern society - there is almost no one who is not exposed to sales tactics that manage to run over our common sense with the help of such and other psychological tricks as "infiltrating" various senses and touching our deep emotions and feelings.
So how exactly do stores and advertisements do it? What are the psychological tactics used by salespeople, marketers, and retailers that make us buy more, sometimes against everything we think? In the following guide, you will find a list of 29 such common tricks. Most of these tricks likely took advantage of you more than once. Now that you know them, you may well fall into the trap less often and thus save a lot of money.
